I remember distinctly our first year of growing, which was 20 years ago, it was before we officially started our business, it was my first year back in Ireland after spending 11 years in the UK, it was on a small vegetable patch in my grandads back garden, it was amazingly rewarding and to get food at the end of it was a bonus.
We have been growing organic vegetables here on our farm in Galway for nearly 20 years.
We have seen many changes over that time, but something that has never changed has been our commitment to sustainable local food. We are Irish and grow Irish and support Irish and always have since we started delivering our first boxes in 2004.
Something that has changed since then is the price that the supermarket pays for and charges for fresh produce in the supermarket, which has decreased. Since 2007 the average price paid for 1kg of fresh vegetables has decreased from €1.87/kg in December 2007 to €1.46 in August 2020. This represents a 21% decrease in price paid for fresh produce over 13 years when everything else has been going up.
Back in 2007 the minimum wage was €8.65, that has since risen to €13.50 in 2025, representing a 56% increase in the cost of labour alone. This is one cost of many that has increased, fertiliser, energy, packaging, general farm inputs have all increased dramatically over that time, and yet the retailers have consistently and unrelentingly driven down the price paid for produce.
It is also a fallacy to state that the retailer takes the hit on the price promotions in stores, there and it is the added impact of driving down the price a farmer can get for his or her produce elsewhere.
There is a glimmer of change driven by consumer demand for Irish produce, where Irish producers can now demand a little more for what they are producing. The reality when you walk into any of these large supermarket stores is that they are promoting supporting Irish when mostly the produce is imported, have a look at our video or check it out for yourself when you are next in a supermarket.
The pressure and race to the bottom have driven a lot of good growers out of business, and now as the supermarkets feel the pressure from the consumer and sense the marketing opportunities to show themselves as the saviour of the industry, they are promoting with all their vigour the support for the Irish vegetable farmer.
It’s the sad reality that after 20 years of hollowing out the industry they now want to turn the other cheek, but only ever so slightly, not too much, and not enough in many cases. Any increase in price paid must still be fought for tooth and nail, and after years of devaluing the produce it looks like a very poor effort indeed.
But any change in mindset is being driven by one thing and that is completely down to you,
you the consumer demanding more local Irish produce.
We have growers all over the country of Ireland, from Joe Kelly in Mayo, To Padraigh Fahy and Una Ni Bhroin in Beechlawn in Galway, to Enda Hoban and Orla Burke in Galway, Audrey and Mick in Millhouse organic farm, Cameron in Battlemountain organic farm, Philip in Coolnagrower organic farm in Offally, Richard Galvin with his Irish organic apples in Waterford. Banner berries with their amazing blueberries in Clare, Donnelly with his organic cherries in Dublin, then there is Garynahinch mushrooms, McArdles mushrooms, and leeks from Roy Lyttle in Antrim, plus Joachim and Jeanette in Galway also. And of course, our own amazing organic farm where Emmanuel and his team grow a whole range of fresh Irish organic produce. All of these growers are Irish, all are organic, and all are committed to growing sustainable produce. With your support we get to bypass the juggernaut of the supermarket buying machine, and all the damage it leaves in its wake, and we get to support ourselves and all these amazing other growers, but only and very much because of your support.
Thank you.
Kenneth