Produce shortages and good Irish suppliers

by Kenneth Keavey

The start of a new growing season is upon us, and it always fills me with a sense of hope for the future. The plants will grow, and in a few short months we will be harvesting amazing fresh Irish organic produce.

It has been a reasonably normal February, wet, grey, coldish and overcast, but there have been times of great drying and sunshine too, earlier this month a break in the weather allowed us to get the farm ploughed and tilled ready for the season ahead.

Emmanuel and the team are doing powerful work, and possibly some of the most important work of the season. They are opening up the first of our compost bays and adding back this rich black organic compost to the tunnels. This compost is teeming with life, from the billions of microscopic bacteria to the larger earthworms. Adding this back to our tired tunnel soil will ensure that the crops this year are strong and healthy and full of goodness.

Planting of the first of these tunnels crops is a mere two-three weeks away now, the first inside planting of spinach, chard, salad and lettuce will take place in mid March.

The fields are looking pretty bare now, the only crops left growing are kale, purple sprouting broccoli and swede. We have a store of beetroot and parsnips in one of our cold stores too.

We are lucky though, to have such reliable and decent organic farmers here in Ireland such as Roy Lyttle growing Leeks for us in Antrim, red white and green cabbage from Padraig Fahy in Galway, mushrooms from John McArdle,  Irish apples from Richard Galvin in Waterford. We are very excited for the lovely new mixed Irish salad we will have next week too. Our potatoes, carrots and onions are still Irish, potatoes we aim to have year round Irish supply, for carrots it is a bit trickier.

This is all seasonal Irish fare and the pickings are getting slimmer as the season rolls on. You may have seen the bare fresh produce shelves in many supermarkets and the UK has started rationing supply of many of the fresh Mediterranean type vegetables such as peppers, aubergines and cucumbers.

We deal with a lot of growers on the continent too, to supply the out of season organic produce such as tomatoes and peppers. We have seen price rises of double and treble in our buying which is hard to manage and to maintain our prices.

Unusual cold weather has affected growers, and one supplier we spoke to last week said her farmers have had much of their tomato and pepper crops wiped out by unseasonable late frost.   It seems that unusual is the new usual and certainly as the effects of climate change are felt more and more, our food supply seems to balance on a very precarious edge.  But to invest in food production resilience there needs to be a level playing field, this is a very difficult to do, if farmers are not paid a fair price for what they produce.

It is the below cost selling practice by supermarkets which has weakened our non-export focused food industry and is causing more primary food producers here in Ireland to struggle to sustain their enterprises.

An IFA commissioned economics report published last March, stated that retail prices compression threatens the viability of Irish horticulture which could lead to even more reliance on imports to feed our nation.  The most recent national field vegetable census showed that the number of field vegetable growers fell from 377 in 1999 to 165 in 2014. That is a contraction of 56%

These skills are lost for ever, and once they are gone are difficult to replace.

I for one am grateful for our own farm and the farmers that supply us, we aim to pay fairly for the food we produce and buy, we price our produce as competitively as we can, and we feel by removing the middle man we are able to reasonably compete with the big supermarkets. But not if they continue to sell produce for below the cost of production.

As always, your support makes all the difference, here’s to brighter longer days.

Thank you.

Kenneth

Let food be thy medicine

by Kenneth Keavey

What is going on with our food? When did it get hijacked and hidden from us, what do any of us really know about the origin of the food we eat?

The short answer is probably very little, and we can all be excused from this responsibility. How are we expected to know? You would need a degree in detection and a lot of free time to really understand what exactly it is we are eating most of the time. The ultra-processed food industry has made it their business to impact our eating habits with all the tools of modern science, and in so doing, have clouded the trail to the truth about our food.

Not only that but we are promised so much, fat free, sugar free, gluten free, fortified with vitamins etc and yet somewhere along the way this food has had its true goodness removed. Why is our food system not better, healthier,and kinder to us and our planet? At what point did food stop being about the food and start being about profit?

Because when it is all about the bottom line, our health and the environment become mere after thoughts. The very building blocks of our health and an industry that covers so much of our planet seems to have lost its way. We are sold the idea of free choice, but the reality is that nearly all of the big brands on our shelves are made by 10 giant multinational conglomerates. An industry built on cheap commodity products wrapped and packaged and sold as healthy, driven by profit, derived from a complex unsustainable food chain, produces most of our food and it is damaging our health and destroying our planet.

How did we get ourselves into this crazy retail race to the bottom and how come it is so hard to value and even want to eat real food? Why is it so hard to do the right thing? Why when we know that diet can reduce the risk of so many diseases, type II diabetes or chronic inflammation or heart disease or the growing level of obesity does the healthy option just feel like an endeavour we will tackle tomorrow? All these questions are linked.

I did a stint in a major pharmaceutical company in the US as a research scientist. A friend of mine at the time worked in the food division, occasionally she would bring cookies to lunch for us to try that had been engineered in her lab to within an inch of their lives. Texture, flavour, taste, and crumbliness had all been optimised in the lab to allow just the right amount of sugar fat and salt to hit our tastebuds in the right way at the right time to make them irresistible. Thesefoods change our culinary habits and desires. But amazing fresh food, rich in taste and texture can quite quickly change our habits back, we can reset the dial so to speak and become accustomed to what real food tastes like again, it has a goodness and a wholesomeness and that cannot be mimicked by processed products.

Hippocrates was the one who said,‘let food be thy medicine’. Sure, not all our aliments can be eliminated by decent eating habits but there is one thing I know for sure it will certainly help. Show me the doctor that has ever prescribed a reduction in eating fresh real food, for there I believe lies our ability to heal our selves and our planet.

Kenneth

Our Children & The Planet

by Kenneth Keavey

Thank you so much to everybody who responded last week to our plea it made a tremendous difference and whilst we won’t ask again, every order you make during the summer makes a massive difference and keeps us going!

I will never forget when myself Jenny and my dad put up our first polytunnel back in 2005. It was a milestone and like a dream come though, I will never forget it. 

We were so proud of ourselves, that was our first season growing food and we tried it all. We were so enthusiastic, we wanted all the plants in that little tunnel, aubergines, tomatoes, peppers, cucumbers. If truth be known there was very little harvest from that tunnel in the first year. We had plants but little enough of the fruits of our labour! Nevertheless, this did not discourage us in any way.

We were on a journey we had closed the door on a different chapter of our lives, lives lived far from the land and with little connection with our food. Certainly, there was always a burning deep desire to do the right thing by the environment and this our mad chance to embrace that vision. 

It was two years later in 2007 that our first child was born and that was a momentous occasion. I do remember many things from that day, but one that I am sure most people do not experience on the birth of their first child was the doorbell ringing (We had a home birth) and a guy that was fixing a fridge on our van wondering if he could talk to me about a problem he was having. I think the noise in the back round ended that conversation swiftly.

Then we watched Hannah grow and at the age of two she was able to go and pick her own tomatoes and cucumbers from the polytunnel. When Ella came along it was clear she was going to be our earth child and she spent more time in those polytunnels than anybody else, I am surprised we had any tomatoes left to harvest for you, our customers. 

In hindsight remembering those moments and appreciating them seems like it was a perfect and ideal life. There was of course plenty of smiles but there was all the other stuff too.  We were guilty of having no time, no money, and no energy, it was truly exhausting, starting a farm, a business and a family at the same time. I would recommend that if you are embarking on this journey that you spread those events out a little!

But we got through. The days when we have had schools on our farm, and you see the amazed face of a child when they pull a carrot from the ground it makes you remember what is important

The journey has certainly left its scars, but it has also allowed a deeper appreciation of what we have, how lucky we are. If nothing else seeing the respect Ella, Joe and Hannah have for the environment is something that I am proud of.  If we achieve nothing else on this journey, we will have achieved something positive.

Our job here is to spread a message that nature and our land are beautiful and precious, and all living things are to be respected. We as a business, a farm and individuals really do have an obligation to take care with our actions.

It is on us all, of course we can all point the finger but what good does that do? We need to take responsibility for our actions and do the right thing, is that easy? Absolutely not. Is it necessary? Completely. Therein I believe lies our greatest hope for our children and all that we share this land with.

Have a fantastic and amazing week and thank you for your continued support.

Kenneth

This is a Plea

by Kenneth Keavey

It is always with a great sense of irony that we head into July. It is the official end of the hungry gap.  We are catapulted from a frenzy of farming activity and a dearth of harvest in early June to a level of activity bordering on the insane and an overflowing harvest basket. 

July is the time when we have a plentiful harvest, and it is the very same time that many of you our customers break your routine with cooking.  Especially this year it seems that many people are going away on holidays and are taking a well-earned break. 

It is hard to assess our harvest need a year in advance and the last two years we have seen so much volatility, we are not sure what way is up anymore. But plans were made back in November and now we are harvesting the fruits of our labour. 

This summer is proving to be a big challenge; We have so much of our own freshly harvested food right now and we have developed relationships with other local organic farms and now when the time of Irish plenty arrives we find that you our customers are taking a break for all the usual reasons, holidays, not cooking, routines out the window and we understand completely. 

The downturn this summer for us is leaving us with much surplus harvest with nowhere to go but back into the ground. 

This time of every year we also see a large increase in labour costs on the farm. It is a double downturn for us, as our costs go up and our sales go down. Anybody will tell you this is not a good way to run a business.

The initial start of this growing season on our organic farm, seeds, plants, fertiliser (organic), compost, contractors and labour are very high, before you harvest even one bean. All of this is necessary to make the food in the fields happen.

Growing food at the best of times is not a money-making enterprise, far from it, we only ever expect the farm to break even and most years this is a stretch to achieve. We grow the food, because we love to do it, because sustainable agriculture is something we strongly believe in, and it is the right thing to do. 

We have PV cells generating our electricity, we have invested in our first zero emission electric van, we collect our rainwater, we plant trees, and hedgerows, we use only plastic free packaging.   We educate people on how important biodiversity is, and to get everybody involved in thinking about the planet and the environment, where our food comes and how it is produced is our critical philosophy.

All of this takes time and energy, it all costs money and at the end of the day although everybody wants to enjoy their job and although nearly everybody that works with us believes in our values and our mission, they still need to get paid.

So, this is a plea, a plea to ask you to order next week, to find a way (if you can at all) to continue supporting us over the summer, to tell your friends and family to order from us, or let us deliver to you if you are on holidays in Ireland, (we have just reduced our courier charge).

The boxes next week are loaded with the most amazing fresh local Irish organic produce, including, spinach, salad, lettuce, Romanesco, cucumbers, kale, scallions, tomatoes and new IRISH organic potatoes.  (The value of the boxes has also increased to give you more for your money!)

So please if you can at all do order.

Your support as always is very much appreciated.

Thanks

Kenneth

Exciting Changes

by Kenneth Keavey

I hope the week has been good to you. It has been busy here on the farm and a strange week too. Life can be frantic, just this week I was reminded by the fact we are all on a clock, we all have a certain amount of time and that time is short. I was determined not to let this reminder slip, not to let this wake-up call fade away, but it does, life has a habit of coming in at full tilt and disrupting best laid plans.

The determination to savour every moment can at times be a little unrealistic and must I think, be coupled with a dose of realism. There is a need of course to be present (as best we can) to all that is going on around us. But in my experience it can be difficult to maintain a measured approach all the time, and the little annoyances of life can all too soon be elevated quite quickly into full blown emergencies! (Such as Marley our still young puppy coming in covered and muck and jumping up on the sofa which she knows she is not allowed on!) But coming back to ground zero and starting again over and over is I think what it is all about.

This week there was intense the pressure of change on so many different fronts and it made it difficult to maintain a focused outlook. Running through sticky jam (or mud!) is sometimes how it feels, expending loads of energy and feeling like you are going backwards.It can be frustrating but maybe that’s life telling us to let go, ease up, go with the flow, and stop falling into the same hole in the road over and over! At least I know the hole is there now. That’s where little moments like the one in the picture with Molly (my dog sadly no longer with us) are so important.

We are busy, very busy, we are planting leeks by hand, we are harvesting, we are weeding, and we are transplanting. It is that cross over time of the year, when the planting is not completely done, the weeding is bearing down on top of us and thankfully the harvest is kicking in full throttle. Just last night we got the final sowing of 6 different types of clover and wild flowers into the ground at 10.45 pm just before the rain came, that is timing for you.

Our first tomatoes are nearly ready and Ella (the younger of my two daughters) has been coming in with full bowls of nearly ripe tomatoes, I hope there will be some left for you guys! Soon very soon we will have plenty for everybody.

Philosophical ramblings aside, the fields are proving very bountiful now. So, we wanted to say a massive thank you to all of you good people who have been supporting our efforts to protect our planet through growing food by increasing the value in our set boxes. We have made an exceptional effort from next week to give more in all our boxes, to make sustainable food more accessible to everyone, to make our boxes even better value.

You will notice the difference; we have added extra farm produce to all our fixed boxes from next week and they will be overflowing with produce. When everything else is going up we have effectively decided to bring the price of our boxes down by giving you more produce for your money.

Not only that but we have some amazing news, nothing short of sensational news for all our customers who are getting boxes delivered to every corner of Ireland by courier, we are so excited about this one! We have managed to reduce our courier delivery charge to €4.50 by moving from DPD to Greenway, an electric van fleet! So not only will your delivery charges go down, but they will be emission free! AND we can now accept back the courier boxes too, not just our local routes boxes. They can only be accepted back by Greenway if they are neatly flattened so please do flatten and leave them out when you expect your next delivery.

Thanks for your support, please spread the word about our better value and better deliveries to your friends and family all over Ireland.

Kenneth

If You Stumble, Let it Become Part of the Dance

by Kenneth Keavey

I remember my grandad in his garden growing sweet peas, and carrots and apples.  I remember my dad growing potatoes and onions and my mum growing raspberries and gooseberries. I remember a red jumper on a scarecrow, and I also remember our food. We ate many potatoes, but I feel as I look back now that I knew where my food came from. Growing food was a celebration of life, it was a connection to another energy force, it was a basic and primal link to the earth.

I was at my daughter’s graduation from her primary school during the week. The first event in the school since 2019 and it was a celebration of people and little lives embarking on a new beginning. Terry the principal had a wonderful quote that I loved:

“If you stumble let it become part of the dance” 

What a wonderful analogy for life, and indeed it has a place here on our farm and business too.

We all ride the waves life throws at us and sometimes we can get stuck in a rut and not even be aware that we are. We all stumble.

We started our business to celebrate our lives and our food, to produce and supply food that is life enhancing for you our customers whom we serve, and the people who work here and also to the planet and the land that gives us so much. 

Over the past two year we have lost our way at times, and at other times we have been stuck in a rut, more like a maelstrom of constant change that has been difficult to endure.  We have been in a constant state of stumbling and not even been aware. The waves have been big. 

But the essence of what we have been about right from the beginning never changed, and I guess when you stumble it pays to know who you are. Many times, you won’t get it right, you will make mistakes, stumble, and even fall. But getting up again, brushing the dust off your shoulder and marching on is inevitable when there is something else driving you, a purpose greater than yourself.

You may forget what that driving force is, but it is still there like a bright flame inside, and so here we are after so much change, and we are beginning to find ourselves again, to remember why it is we are doing what we do.

As the cucumbers blossom and produce their fruits, and as the first tomatoes turn red on their vines, as we harvest the gorgeous heads of lettuce and the different leaves for the salad mix, as we see the fox ramble by as we are harvesting the kale, it is not difficult to be thankful. 

We are celebrating life through food, through delivering sustenance that enlivens you and our land. 

We are celebrating the diversity of nature and the beauty and the vitality that can be found on our planet and in the food we grow.

Thank you for continuing to join us on this journey.

Kenneth

People are the Essence of all Activity

by Kenneth Keavey

On our farm and in our business without the people there would be nothing, just quiet empty buildings, offices, and fields. Community is a gathering of people, and it is only when people come together that things happen for good or for ill. My favourite quote of all time involves people:

“Never doubt that a small group of thoughtful, committed, citizens can change the world, indeed it is the only thing that ever has” Margaret Mead. 

Last week we had the opening of our farm shop and the first public farm tour in well over two years, and we had people, many people. Thank you to all who came. 

It was truly amazing to see so many interested in sustainability and local food. The sun shone and there was music and laughter. There was interesting questions and conversations, there were young children and those somewhat older in years.

There was a question from a young child about snails, there were questions about vertical farming, and soil pH and fertility and trees and biodiversity and the climate crisis and so much more. 

We had an amazing talk from Gerry the beekeeper (whose passion for bees was unmistakable), the bees on our farm are native Irish black bees and they can fly at just over 9C which makes them a hardier Irish bee. It seems as I listened that I knew very little about bees.  They have a harsh life, the poor drone bee has his wings eaten off and he is thrown out of the hive to die at the end of the season!   

But through it all there was a common thread, an idea that united everybody there: that there is a better way to produce our food, a way that helps our planet instead of destroying it, a way that enhances the land instead of laying it to waste. A way that gives nature a fair chance.

We all have the ability three times a day to vote for the future we want.  Ultimately the food we choose to eat and how it is grown contribute greatly to how our planet will fare. 

If you are reading this on a screen or at home after receiving your order, know that you are making a difference. Your purchase and support of our farm does make a difference to the planet and the environment and what you put into your body will impact your health for years to come. 

If you visited the farm, then you would have seen our first kale crop. That kale was transplanted by Emmanuel and his team 6 weeks ago, it will be harvested by hand by the same farm team this week.  It will then be packed into compostable bags by Barry and the packing team. Every part of its journey right up to its delivery onto your doorstep wherever you maybe, we have overseen.

Right beside that kale crop is a 120metre strip of wildflowers. Last night our resident fox sauntered by that kale, the pigeons in the forest at the bottom of the field eye that kale hungrily (they will be getting very little!).

That kale is the essence of vitality it is harvested for you and could only be fresher if you picked it yourself from your own garden.

But that kale and our packing team and our farm team would not be here if it were not for you. So, thank you. Thank you for your support.

Kenneth

Farm Shop Re-Opening!

by Kenneth Keavey

We closed our farm shop just over two years ago. 

We always meant to reopen it, but there never seemed to be enough time or energy, we never quite got back into anything that resembled routine, and so it remained closed, that is until this coming Saturday at 10am.

On many occasion over the past two years we came close to being ready to reopen then another lock down or another wave would raise its head and bang off we went again tumbling and rolling with all that was thrown at us.

The first lockdown for us was not too unlike being hit by a bus and over and over again, up and down it went for the last two years. 

It is funny though that now life seems normal again. I can never quite grasp how everything moves on. You think at the time you will be in the middle of the pain forever and then just like that, it is gone, over and we move on. Life is funny.

Anyway, philosophical ramblings aside we are finally reopening our farm shop and this time it is going to be so much different, better, brighter and on a Saturday which is what you all asked for! 

We have two amazing people that will be serving you Thiago and Anna, both lovely bubbly and helpful individuals. 

We have opened up our whole packing shed with all the hundreds of grocery, plastic free, sustainable and 100% organic products, plus of course the very best range of fresh organic produce in the country and nearly all plastic free. 

We will have a modern till system, and accept all cards for payment, in fact that would be our preference and going forward the shop will be cashless.

It all kicks off this Saturday at 10am and we have some amazing things happening. The line-up will go something like this.

Parking on site

10am shop open

12pm-2pm farm tour. (I’ll bring you on a tour of the farm, show you the polytunnels, and the fields walk down to one of our forestry areas see the bee hives and hopefully meet and feed Florence and George (our two rescue pigs). All the time you will be learning about sustainability, growing and biodiversity. )

1-2pm see the tractors and some machine demonstrations (get up on one if you are feeling brave!)

2-4pm live music, including classical flute music!

3-4pm kids natural art workshops run by Jenny.

There will be a pizza truck and a smoothie/juice stall and coffee too!  There will be even some home baked fresh cakes.

The event is FREE, so come along bring your friends and family and please let others know. The current weather forecast for Saturday looks amazing and hopefully it stays that way!

Thanks for all your support and looking forward to finally meeting people here again on our farm.

Kenneth

PS – our eircode is H91F9C5

Wonky Veg, Food Waste & Great Crops

by Kenneth Keavey

Over the last 16 years we have seen a fair bit and although generally things are never black and white, one thing stands out for us as being just that: food waste. Whatever way you look at it wasting food based on aesthetics is immoral. We work really hard to reduce food waste, it is one of our core values. There are times when the quality just is not good enough and we will never ever compromise on the quality of what we send out. We will give food we cannot sell to our team members, or you may get a freebie or two in your boxes sometimes.

Stuff that really is not good for eating, either goes to our compost heaps to make fertiliser for our new food, or goes to Florence and George’s bellies (our two pet rescue pigs in case you didn’t know). But we grow our own food and so we have a very good understanding of what is ok and what is not. We make sure we harvest as close to packing the boxes as possible, we work with other growers to ensure we have the freshest best produce.

But there is one thing we never do, we never discriminate based on looks, on wonkiness. If a carrot is wrapped around another carrot, will we grade it out? Absolutely not, we will CELEBRATE it, If a potato is showing a little cheekiness well that is absolutely ok with us. In fact, we want vegetables like that. This ‘WONKY’ food tastes the same, it has the same nutritional value, it looks the same on our plates it has been grown sustainably on organic land.

It makes a lot of sense to us NOT to grade out vegetables like that. I guess we are pretty lucky that we do not have to conform to supermarket standards, that we set our own standards and we can do this because we know you our customers are ok with getting cheeky potatoes every now and again.

We know how hard it is to grow food and it is crucial to our planet to make the best use of the land available to us, and not throwing away food based on looks is a good start, at least we think so.

Last year we got our planting plan wrong, it is difficult to guage the market a year in advance, and ended up having to turn crops back into the ground. This year we have been a little more cautious and we hope a bit smarter with our time and energy.

This evening as I write, the sun is shining I have just finished my farm walk of checking the crops. The crops are progressing so well, the tomatoes look amazing as do the cucumber plants and the first lettuce, salad, celery, courgette, broccoli, kale, Romanesco and cabbage are well on their way, even the first parsnips, carrots, beetroot and outdoor spinach are poking their little heads above the soil.

Thank you for supporting our farm and know in doing so, not only are you contributing to reducing your carbon footprint, and reducing your waste burden on our planet, you are also contributing to reducing food waste and giving these cheeky potatoes a good home!

Thank you

Kenneth

PS we have some very exciting news! Our farm shop is finally opening next Saturday the 4th of June at 10am, we will have a farm tour at 12pm, and music, and children’s art, so come along!

Bees, Wild Flowers & Chemicals

by Kenneth Keavey

Do you remember all the insects you used to see on the car windscreens when you were younger? Where have they all gone? 

I came back from Dublin on Wednesday evening and my windscreen was clean, once upon a time that same windscreen would have been covered in poor little deceased insects, where are they now?

Flying insect numbers have plunged by 60% since 2014 a new British survey has shown, by measuring insect splats on cars. 

By 2015 each hectare of land in the UK received 3.9 kg of pesticides in 17.4 applications and eighty-seven percent of the total toxicity being applied to fields in 2015 was due to neonicotinoids.

A damning indictment of the way we manage our countryside is the fact that it is now safer to keep bees in cities than in the countryside.

A six-fold increase in potential toxicity to insects in the period 1990–2015 corresponds closely with the timing of the 76% decline in flying insect biomass recorded in Germany in the period 1989–2014.

This very large increase in toxicity was mainly due to the introduction and widespread adoption of neonicotinoid insecticides from 1994 onwards.

On the 27th of April 2018, this class of pesticides was banned from all outdoor use in the EU and will give our bees and insects a fighting chance at survival, at least you would think. However in the years since, “emergency authorisations” for the use of these chemicals has been granted,  many cases these authorisations were granted repeatedly, or without any apparent evidence of an unusual or ‘emergency’ situation as justification. 

Banning the use of these chemicals was a fantastic and positive step. 

There are so many other positive steps that we as farmers and gardeners can take now to improve biodiversity and help the bees and insects.

We have beehives on our farm and they give us so much, bumper crops of courgettes for one. It is only right that we sow wildflowers and leave our kale to flower to feed them.

We purposely leave brambles along all our walls, their flowers are an early food source for the bees (as are dandelion flowers), we leave wild areas where plants can go to flower. Obviously, we are not spraying any bee killing chemicals. This has meant that the bees and so many other insects have a better chance of surviving and thriving.

But it was when we started planting wild flower strips that we noticed an astounding level of bee life. There were honey bees and several different types of bumble bee, and all sorts of other flying insects. We had created a farm reef for bees! On a sunny evening there are thousands of bees and insects humming away, and it is not until you look closely that you notice. 

These steps have meant that we have an abundance of insect life on our farm and I think it may be working in our favour. 

It seems that if we look after biodiversity, it will look after us and a more integrated approach to food production does work very well indeed.

Here’s to sustainable food and to the bees and to hopefully a return to the insects on our windscreens.

Kenneth

PS We are really excited, we have launched a new website please take a look here, and if you haven’t spotted it already to celebrate there is 10% off the build your own box this week.