This is still happening today, is it not time it stopped?

by Kenneth Keavey

When we started our farm and business it was with the aim of keeping chemicals out of our food chain. Chemicals applied enmasse out in nature destroy biodiversity and hurt our health. 

Many years ago, I had the pleasure of sitting with Darina Allen and directing questions at a Dept of Agriculture official on why the residual level for glyphosate (Roundup)  in oats was much higher than that in wheat. His answer, people eat less oats! Apparently, you can have a higher concentration of this probable carcinogen in oats because people in general eat less oats than wheat. The limit “deemed safe” in wheat is 10mg/kg and in oats it is 20mg/kg, twice that of wheat.

If you would like to listen to my weekly rant in video form CLICK HERE

No herbicide in the history of our planet has been applied so heavily as glyphosate (the active ingredient in the weedkiller ‘Roundup’) it is quite literally everywhere and in everything. 

Virtually all known conventional foodstuffs containing some processed product derived from soya, wheat or corn will have had an application of glyphosate.

The people who watch out for our health set maximum residue levels (MRLs: this is the highest limit of chemical that is allowed in food). These MRLs are supposed to protect the consumer, but they can also be set based on what is required by agriculture to be an effective dose to control a pest or disease. The concentration required to kill a weed can often be much higher than that which is considered “safe” to consume (if consuming toxic chemicals can ever be deemed safe).

These limits are often arrived at *in partnership with the Agri-chemical companies* who manufacture the herbicides and pesticides!

Take the maximum residue level of glyphosate in wheat by country:·        Canada 5 mg/kg·        EU 10 mg/kg·        USA 30 mg/kg 

Apparently, it is safer to eat more glyphosate in the USA than it is in Canada ….!? As the application of glyphosate has grown exponentially the assessment of what is safe in our food has also increased and so MRLs have increased.

The increase of allowable glyphosate residues in crops is directly correlated with the introduction of genetically engineered crops that are resistant to glyphosate. 

In 1990 3.5 million kgs of glyphosate were applied in the USA, in 2014 that number was 113 million kgs. At these rates of application, the total volume of glyphosate applied in 2014 was sufficient to treat 30 % of globally cultivated land. Nearly 9 billion kg have been sprayed since 1974, this is a mind boggling number.

Glyphosate has been labelled as a “probable carcinogen” by the world health Organisation. The state of California labelled glyphosate as “Carcinogenic”.   The conventional agriculture industry, and even the EPA, often claim pesticides are safe right up until the moment they are banned because of overwhelming evidence showing they are toxic to humans.

We are all doing what we can, conventional farmers are stuck in a broken food system, we all are, but eating organic where you can is the very best chance you have of avoiding free helpings of the chemicals like glyphosate. There are some rays of hope breaking through and although the EU granted a further 10 years of use of glyphosate in the EU, the use of this toxin for drying (desiccation) crops before harvest has been prohibited and this is a very positive step.

Through your support we are supporting a system that keeps chemicals out of our food chain.

Thanks as always, here’s to clean healthy food.

Kenneth 

PS We are coming into the season of loveliness now, loads of fresh Irish produce, we are just waiting with bated breath for our own tomatoes, they are much later this year due to the cold spring, and you would be forgiven for thinking it was the middle of November at times during the week, I keep waiting for the “summer” to “start”! Anyway in the meantime you can check out our wonderful farm and farmers produce here:  See our IRISH SECTIOH HERE

National radio interview and a few thoughts…

by Kenneth Keavey

During the week I was asked to come on the Sean Moncrieff show to talk about the supermarket practice of loss leading with fresh produce. Only 1% of farms in Ireland now grow veg, there are only 60 commercial growers left in the country down from over 400 in 1998.   

You can listen to the interview here

Not as glamorous as talking from a box in the middle of the field I think, but we gave it a go anyway!  

And if you are inclined to listen to my rant from a box in a polytunnel CLICK HERE

Here’s an example to illustrate exactly why this is happening, a few years ago most of the celery and scallions during the season were grown in Ireland, now that situation has changed dramatically. This year there has been a massive decline in Irish grown celery and scallions on supermarket shelves, and why is this? The bottom-line growers, who are struggling to cover production costs (they have gone up by 43% in the last 3 years!) could not negotiate a very small cost increase, and we are talking cents single digit here, as a result the farmers decided to stop growing the produce.

Two years ago one of the biggest sprout growers in the country closed after three generations due to lack of supermarket support.

The irony of this situation is that as supermarkets continue to practice squeezing the primary producer here in Ireland for short term gain, they must look to source the produce elsewhere.  But there is pressure on growing systems everywhere due to climate change and as a result they can end up paying more for imported produce.

Because after all, with the disastrous growing year we had last year, if you cannot put a little aside in the good years how do you survive the bad years and if your only outlet is the supermarkets, and they won’t help out then there is no other viable choice but to stop growing food.

We, who once were a nation of food producers and vegetable growers have let our primary vegetable growing industry virtually disappear.

I strongly feel that it is a very sad reflection on this retail model and the mindset and expectation it encourages in us as consumers that fresh produce is worthless. Not only does it make the craft of growing food financially unviable, but it is highly demoralising to growers to be told that their produce is essentially worthless.

At the very same time that fresh produce is used to get consumers in supermarket doors by devaluing it to nothing, you have a production and retail industry that thrive on making high margins on junk food. This food, ultra-processed rubbish, is nutritionally worthless and is making us sick and lines most retailers’ shelves.

The solution is simple, primary producers need to be paid more for the produce they grow, this can come about through the celebration of fresh produce, food that will make us well and healthy and in the long run ironically will save us all money and will save an industry.

As always thanks for your support.

Kenneth

PS We have amazing Irish organic produce now, from our own farm, kale Green, Black (Cavolo Nero), Purple, salad, lettuce and courgettes, we have Irish produce from Joe Kelly in Mayo, Padraigh Fahy in Beechlawn, Marc Michel in Wicklow, Enda Hoban in Galway, Mick and Audrey in Millhouse, John Mc Ardle for mushrooms, and so much more.  See our IRISH SECTIOH HERE

by Kenneth Keavey

Happy Summer solstice! It is amazing to see the length in the evenings.

I’ve just come back in from the fields, it is Thursday night and I had been attempting to sow our second crop of swede. It is very late in the season for this and as it turns out something went wrong with the seeding unit and I will have to take a closer look at it later, and I am not at all certain even this second sowing was successful.

The reason I was resowing swede was due to a tiny little black insect called a flea beetle. These little creatures’ prey on tender brassica leaves and as the first little swede leaves unfurled, they decimated them. To an extent it is our own fault as we should have covered the beds with netting as soon as we did the first sowing, but I didn’t. It was one little job that got away from us.

Anyway, as I was driving back to the farm shed in the tractor, I was thinking about the fundamental difference between organic and conventional. In the world of conventional production, a farmer can spray his crops with pesticides, these chemicals are not specific to one particular creature and can have devastating effects on biodiversity. The reality of conventional vegetable production is the routine use of herbicides, such as glyphosate, pesticides and fungicides. As organic growers we us no chemicals, and on our farm, I can categorically say we use zero chemicals.

But the burden of responsibility to prove our organic credentials rests with us, it is up to us to pass in our case two annual inspections and to show the paper trail to demonstrate that we are adhering to the rules. There is no question though, organic certification is a good thing, and it clearly shows to you, that producers are indeed growing food safely and chemically free amongst many other things. You should always look or ask to see if food is certified organic.

But back in my grandad’s day all his produce was “organic” he didn’t have to fill out any forms or prove that he was not using chemicals; to be fair this was a time before farmers were routinely using chemicals in food production. But today that has all changed and now there is a massive industry that makes vast profits from selling chemicals that are used in our food that are toxic to us and are destroying biodiversity. Chemicals do not belong in our food system; I should know I spent my life studying and working with them.

How different the supermarket landscape would look, if instead of looking for “certified organic” all produce that had been sprayed had to have a label outlining the chemical treatments it received on its journey from seed to supermarket. How different then would our food system be? Imagine your carrot bag labelled with the following which were the top 10 applied chemicals on carrots grown in Ireland in 2015, the last year where there is data available.

Lambda-cyhalothrin, Linuron , Metribuzin, Azoxystrobin , Difenoconazole, Pendimethalin, Prothioconazole, Boscalid, Pyraclostrobin, Tebuconazole

Or you may remember that our kale was taken to be checked last Nov, and they checked for 870 chemicals. That is 870 chemicals that they thought could possibly be on our kale and as result are or could be used in conventional agriculture! The mind boggles.

For me and our business and farm, the journey for the last 18 years has always been about producing and supporting other organic growers who are doing their very best to grow healthy food whilst protecting biodiversity and never ever using chemicals.

As always thanks for your support.

Kenneth

PS Back by popular demand is the “Fresh Irish category” where you can see straight away all the local organic produce we have.

A story told sitting on a box in the middle of a field…………

by Kenneth Keavey

I found myself the other day sitting in one of our fields on a box, as you do, contemplating what to say in this weekly update.

To watch this post from a box in a field click here: https://www.instagram.com/reel/C8L39NDs9qi/?igsh=MmZxZ3lkdHAyejRn!

A couple of days earlier I had been attaching a slightly modified version of my grandad’s old stone roller to our tractor. He used this roller 2 generations ago to roll the land, pulled behind two fine workhorses he used to own, one of which I remember was called Snowball, because he had a white snout that looked like a “snowball”! I was rolling the land because we had just sown two and a half acres of wild-flowers, a mix of organic clover varieties, phacelia and flowers for the bees and for our soil. All that seed was certified organic which means even in raising the plants to produce the seed the land was treated organically.

So, As I was sitting there on my box, I was thinking about all your support over the last couple of weeks and I just wanted to say a huge ‘thank you’. I also thought that maybe it might be nice to explain the impact or the reality of what that support actually means. So that 2.5 acres of wildflowers, which are doing so much for local biodiversity would not have been sown without your orders. Just behind the box I was sitting on, I had just sown a bed of wildflowers to allow a proper bee corridor to run the length of our farm.

Emmanuel and his team were out the other day, and they planted several thousand brassica and celeriac plants, all of this was done without the use of artificial fertilisers, which are highly water soluble and when it rains they end up in our waterways and lakes, leading to eutrophication and pollution. Of course, everything here is planted without the use of herbicides and pesticides, these chemicals cause cumulative damage to our biodiversity and our health. Your support means these chemicals do not touch our soil and do not interfere with all the biodiversity on our land.

The trees that we have planted over the years, and there are thousands of them would not have been planted, the hedgerows that house a myriad of life would not be thriving, the two pigs Florence and George would not have been rescued, without your support. The 8 polytunnels would not have been constructed, the 700-800 tomato plants would not have been sown, fresh Irish organic tomatoes (if we ever get any proper heat this year) are only 5-6 weeks away, none of these things would have happened without your support.

All of these things are happening because you are buying from us and placing an order each week. Whilst you are supporting a new system of food production, you are also getting the best, freshest and chemical free produce in Ireland.

Your patience with our new IT system is so much appreciated and I can only again apologise if your experience has been less than positive. We are nearly there on this journey, and we hope in the next couple of weeks to have ironed out many of the issues and glitches and we hope then we can finally look to really introduce you to all the amazing features this new website provides. This is our portal to connect our produce and the produce of other Irish organic growers and so many amazing sustainable groceries direct to you, our customers.

As always thank you so much for your support and now I feel it is time to pack up my box, my seeds and go home.

Kenneth.

PS We have amazing Irish organic produce now, just use the little filter on each page to see what is Irish.

Thank you so much and an inconvenient truth……….

by Kenneth Keavey

Thank you so much to everybody who ordered from us last week, we were blown away by the level of support, it made a massive difference. When you buy with us, we notice, supermarkets don’t, but we do. So, thank you so much from everybody here.

We had three little remarkable surprises this week (not counting all your amazing orders), we received Irish organic cherries (Can you believe that!) from Darragh Donnelly in Dublin. Emmanuel our farm manager found a small robin’s nest in our farm shed and finally after 18 years of picking stones we found a solution to our stone problem! The cherries are amazing, and I guarantee that you will not find their like in any supermarket shelf, so thank you Darragh.

As to the robin, he or she, I certainly can’t tell, (can you tell?) chose a very inconvenient location to build (I will go with a she) her nest: right in the middle of where we are coming and going all the time. But we are going to be careful and the three little eggs that are in the nest will not be disturbed.

The stones have been, and I have to go a little further here than calling them an inconvenience, they have been a devastation for so, so long. But completely by chance this week I got the number of a contractor that has a stone crushing machine for farms, yes there is such a thing, and it is quite remarkable. So, in the space of 12 hours, this very nice fella and his tractor crushed all our stones, releasing vital nutrients back into the soil.

Afterwards we tried making some vegetable beds, this usually can be quite a fraught process, shaking the machine, destroying tines, and frequently lifting the whole machine out of the ground when you hit a big stone leaving the bed in less than an ideal shape. But the bed forming in our “new, stoneless” farm was quiet and smooth, and just nothing short of amazing.

Watch a little video from our fields here.

So, stones and robins making nests in odd places, two inconveniences, can we live with them? The robin yes, but the stones, they just had to go! This is the issue with our approach to agriculture these days, we aim to eliminate anything that is inconvenient, and there is a long list of these inconveniences. Weeds, eliminate them with a quick spray of roundup, aphids reach for the next can of spray and so on and so forth, it doesn’t stop; hedgerows, take them out if they are taking up valuable space, trees cut them down make way for production. What is this madness? The shortsightedness, the relentless focus on extracting the last cent from the land to the detriment of all the other aspects of our living world that we need. WE NEED BIODIVERSITY it is not and optional extra!

Maybe there is no other way, while the cost of produce continues to be so devalued, maybe that is the true price that must be paid. The price you or I pay at the till for the plastic clad supermarket produce absolutely does not reflect these sacrifices the natural world makes for our convenience.

So, the question is: can we afford these inconvenient truths? Is it worth it to get the very cheapest price possible? Well, I will leave you to decide, and judging by your support for us last week and hopefully in the week and weeks ahead again you have already made your decision.

As always thank you for your support

Kenneth

this is a plea, but not our usual one…

by Kenneth Keavey

Growing food at the best of times is not a money-making enterprise, far from it, we only ever expect the farm to break even and most years this is a stretch to achieve. In fact nearly every year of the last 5 years, our retail business has made up for the losses we have incurred on our farm.

You can see the little video from our tomato polytunnel where I talk about the challenges of the last five weeks, click here to watch.

We grow the food, because we love to do it, because sustainable agriculture is something we strongly believe in, and we believe is the key to a healthier future.

We have PV cells generating our electricity, we have invested in a zero-emission electric van, we collect our rainwater, we plant trees, and hedgerows, we use only plastic free packaging. We educate people on how important biodiversity and sustainable growing is through social media, blog posts and farm walks. To get everybody involved in thinking about the planet and the environment, where our food comes and how it is produced is our critical philosophy.

All of this takes time and energy, it all costs money and at the end of the day although everybody wants to enjoy their job and although nearly everybody that works with us believes in our values and our mission, they still need to get paid.

The last two weeks I have been very focused on farm field work which has been a nice distraction from the other challenges in our business at the moment. At least to some extent you can grapple with machines and plants and mostly you know where you stand. But there is no doubt this is the worst commercial growing period we have experienced in our 18 years. This is now heading into 2 growing seasons of devastation from relentless climate related damage, nonstop rain for nearly 12 months give or take.

All that aside it has been a pleasant respite from business related woes, woes to an extent that we have brought upon ourselves. At this point if I had known the real cost and the damage a system change would have done, I would have thought long and hard about whether it was the right thing to do. I guess any major change from website to business administration will be complex and take its toll, change is hard, but as we head into week 5 post new website launch, we are staring at 5 straight weeks of lost customers. At this stage we have fixed a good portion of the problems with our website, and we continue to work on others. Things are certainly much better than they were 5 weeks ago, but we are still missing a good portion of you our customers. We know that when a habit is broken it is hard to reinstate it.

But as we head into the season when we have commitments to honour to our farm to other Irish farmers, to our own team of people here and many more, I would ask you to please if you have not restarted ordering with us again to please do so. It makes such a difference, it keeps us viable, it keeps the very best healthiest food on your table, and without you we would be no more, so if you can at all please take the time and revisit our site. Our team in customer service are on hand to answer all your questions 9 am-3.30 pm, 5 days per week and they are more than happy to help in any way they can.

So, this is a plea, a plea to ask you to order next week, to find a way (if you can at all) to continue to support us, and as we start to see the level of Irish produce increase this is more important than ever.

Thank you,

Kenneth

PS Please click here to login and place an order.

It just won’t work or will it? ……

by Kenneth Keavey

This week there has been plenty of room at times for few choice expletives and having a bit of a tantrum, especially when it comes to machines. Each year when certain machines leave our farm shed they illicit a sense of foreboding. They put whatever patience we may have remaining, in this business of growing vegetables, to the test.

This was to be the case this week, we have three or four machines that “should” work but often “decide not to comply” with our ideas of what they should do. This week the machine that lays our compostable biolayer took us to the brink of giving up, but right at our breaking point we managed to bend it’s will to our way of doing things!

There is also our planter, it is temperamental, old and cranky and every year there is a requirement to find mutual common ground between farmer and machine, this year that ground has been hard to find and has led to moments of promising our faithful machine that its days are truly numbered. (Of course, we didn’t really mean it, all was said in the heat of the moment!)Nevertheless, if farming has thought us anything and it teaches a lot, is that perseverance is an absolute requirement to succeed no matter what happens. In the end we know we will produce beautiful healthy sustainable food.

But there are some who say organic farming will not feed the world, that it is an idealistic pursuit and just won’t work.I imagine that the same people who say these things are busy buying up the world’s seed bank and patenting the seeds they genetically modify. The same people who make quite a lot of money from selling an idea of how our food system should be and on the back of that selling the chemicals and making quite a lot of money, and in the end gaining control of our food system.

Once a diversified market, Corteva, BASF, Syngenta, and Bayer four enormous corporations now dominate the seeds sector. These industry giants have seized power quickly and currently hold more than half of the seed market. Furthermore, they control almost 67% of the world market for agrochemicals.Did you know four firms or fewer control at least 50% of the market for 79% of the groceries. For almost a third of shopping items, the top firms controlled at least 75% of the market share.Couple that with the fact that four corporations’ control 75% of the worlds global grain supply, and we see that the future of our food, our health and our planet lie in the hands of a few.

We think our food system should not be controlled by the few, and in our own little way we have been doing what we can to make that happen. We have been very busy planting and sowing and supporting other Irish organic farmers that are doing the same. For the last number of weeks we have been planting kale, cabbage, Romanesco, broccoli, lettuce, and celery. We have been sowing, salad, beetroot, spinach, chard, carrots, and parsnips, not to mention the nearly 1000 tomato plants that are finally starting to make some headway.

There is no way to rush nature, we need to have patience and get our timings right, take good care of our crops and the nature around as the crops grow, and the harvest will come.

So, we work, we wait, and we harvest, and we know that sustainable food is our future.As always thank you for your support.

Kenneth

PS Thank you to everybody who took the time to login and place an order last week. Every week with our new system, we are improving and again this week we will have offers and as usual the very best of Irish organic produce anywhere, so please if you haven’t yet do login and place an order. We think you will be pleasantly surprised. Keep an eye on your inbox over the weekend for extra special offers! Thank you so much without you we would not be here.

“Out of sight out of mind” and a mini plea……

by Kenneth Keavey

I was asked to give my opinion the other day on why organic food is better for us and our planet and why it is a little more expensive.

And here’s a question for you: if you have a garden at home do you or would you spray your food with chemicals, then harvest and eat it?

Much of our food system today manages and survives because of the ‘out of sight is out of mind’ principle. The giant ultra processed food factories, where vats of sludge are transformed into irresistible snacks, the giant inhumane animal factory farms, the massive intensive conventional vegetable farms that spray and coat our food in chemicals, we see none of this and if we were to, I think it would leave an implacable lasting impression that could change our food habits forever.

Supermarkets want to make the highest possible margin on as many products as possible, but they also want to entice the greatest number of people to shop with them. To do this they often loss lead with fresh produce. Now from the point of view of the consumer this may seem like a win-win, but it may not always be as good as it seems, and as they say there is no such thing as a free lunch.

Inevitably the supermarket will have put pressure on the farmer to supply at lower costs, and whilst again you may say that’s the rules of the marketplace, it can have more serious consequences for us the consumers. Setting aside the fact that for local producers it means many will go out of business and this will have an impact on our ability to source local produce in the future, leading to more imports, and less food security, it has other serious financial implications that we pay for indirectly. These costs are externalised as they say.

Low prices, always have a cost, and this cost will be factored in somewhere along the food chain. Look at the kick back of farmers against the green deal that the European parliament is trying to get over the line at the moment. Farmers do not want to bear the pressure for the environmental costs, as they will make it more difficult for them to compete against cheap imports. But, if they were paid a fair price for their food then they would be more likely to accept a deal.So right here we see the cost that is borne by the planet, by the land, by the environment, by biodiversity. We end up with polluted water ways due to high intensity pesticide and fertiliser application, leading to algal blooms that kill the fish, look at lough Neagh last year.

Conversely if there is money in the pot, to plant trees, and hedgerows, and tend to bees and plant tracts of wildflowers and leave areas to go back to nature, and not use single use plastic, as we do, on our farm then that is what can happen. It has been estimated that over half a trillion dollars of food production relies on pollinators annually, without them we would be in real trouble.

Then there is the application of chemicals in our food system, remember our kale was tested for 870 chemicals, that means a possible 870 toxic chemicals could be used on conventional food.

I cannot overstate the impact not using chemicals has in the production of our food and I know a thing or two about chemicals. Without chemicals there are weeds, and biodiversity depends on weeds for survival, just look at the decimation of the Monarch butterfly in the Americas, a major contributing factor is the use of Roundup. When chemicals are used, they get into the food and they destroy all diversity, leaving vast monocultures, that require more and more chemicals to control, weeds, bugs and fungi. The more chemicals in our food system, the less life in our food system it is as simple as that. There are now 44,000 species on the IUCN red list.

We need biodiversity. As farmers we are given the responsibility of producing food but also of protecting the land we were given, my dad and granddad believed that. What has happened to modern agriculture that we have strayed so far from this path?

As always with help from people like you we are creating a better fairer food system, thank you.

Kenneth

PS Since we have introduced our new website we have suffered a substantial loss of customers, if you are one of those customers that is grappling with resetting your password or are not familiar with the way the new system works, please, please give it a try, we the 38 people who work here rely on those orders each week, as does our farm and our network of Irish suppliers. So please if you can have another look. Once you get set up it is actually much much better and we have some exciting offers to help out with the cost too. Keep an eye on your inbox this weekend for some fantastic offers.

CLICK HERE www.greenearthorganics.ie TO PLACE YOUR ORDER FOR DELIVERY NEXT WEEK 🙂 We really need and value each order.

i nearly didn’t write this one…

by Kenneth Keavey

Finally there seems to be a glimmer of light at the end of our IT tunnel and the weather has finally improved. Our new IT system will allow us to do so much more and offer you our customers a much better service, we are starting to get excited now for our new website, and in the days and weeks to come you will start to see some amazing changes there too.

But today as I spotted a single beautiful cowslip on our farm, (Watch the little video here), flowers that were so amazing and ubiquitous in my grandad’s time, I decided it was time to get back to talking about what matters. Wild flowers and mushrooms were once commonplace in fields of grass around our lovely country, not so anymore. I don’t know about you, but the sight of a cowslip flower transports me back in time, to a time when the fields next to our family home were full of these beautiful flowers. Sadly, today, these flowers are not to be found in most farm grasslands, they have all but disappeared (as have the button mushrooms that also used to be commonly found in meadows).

The intensity and frequency of use of artificial fertilisers and herbicides is why diversity is disappearing. Even grass is sprayed to remove anything that is not grass, depriving the land of variety, variety being the cornerstone of all life. Such is the way of much of our production systems these days, large monocultures, engineered to produce at all costs. The one common theme that can be found in all of these food systems generally starts with an application of the chemical glyphosate which as a molecule looks benign enough, but is far from benign. (My years studying and working with chemicals has thought be that simple molecules are not necessarily harmless)

“Glyphosate is an essential component of integrated weed management and a resistance management tool. We must protect its efficacy to ensure we can continue to control critical grass weeds in the future”. Government agency

Integrated weed management like plant protection products is a term used by government agencies to allow us to feel more comfortable with the use of toxic chemicals in our food system. Glyphosate/Roundup is toxic, but the real issue with glyphosate is it’s prevalence, it is everywhere, in all of us, on all our food (not organic food though), it is the most sprayed chemical ever. The active ingredient in Roundup: glyphosate is the most widely used herbicide in human history, nearly 10 billion kg have been used globally. It is a probable-carcinogen and it now contaminates most non-organic food stuffs. It is systemic in nature which means if it is sprayed on a crop then it gets absorbed and sits inside it. It destroys all life, and leaves fields barren and dead.

Using chemicals to fight nature will never work. In the short term it may give a temporary reprieve from a certain disease or pest, but that pest will come back stronger and more resistant next time. It is in a way a self-perpetuating industry.The advent of superweeds now require higher concentrations of glyphosate and mixtures of glyphosate and other toxic chemicals to control their spread.

Surely the production of food in a way that contributes to our health and the health of the planet, a way that enhances and protects biodiversity, a way that encourages working with nature rather than against it must be the best way to grow food?

Thank you for your support,

Kenneth

NEW WEBSITE LAUNCHED

by Kenneth Keavey

Hi everyone,

I am very excited to announce that our new website is now live and ready to accept orders!

Aesthetically, the website looks very similar to our old one and much of the functionality is the same as you would be used to with ours and other e-commerce websites.

That being said, there are a few very important changes to how our products and offers are presented to you and how you complete your order that you should familiarise yourself with:

Guest Checkout

One of the major changes introduced with this new website is the ability to place an order without creating an account. With our old website, before you added your first item to cart, you needed to create an account or log in to your existing account. This is no longer required.

Please note if you already have an account with us, you will need to reset your password and create a new password for the new website. We suggest you do this right away as it will ensure that, moving forward, ordering on our website will be seamless for you. Here are the steps to recent your password:

1. On the homepage, click on the ‘Account’ button.

2. Under the ‘Sign in’ button click the ‘Forgot Password?’ link.

3. Enter your email address. You will immediately receive an email with a link to reset your password.

Then, to begin creating your order, simply add items to your cart and proceed to checkout. If you previously had an account with us, once you enter your email address at checkout you will be prompted to log in to your account. You can use the same email address as before and the new password you just created.

If you have never created an account with us, you can place your order by simply adding your email address and delivery details and proceeding to payment.

Please note that on our new website, for payments using a credit or debit card, after you click the ‘place order’ button you will be redirected to a Stripe payment page to add your card details and finalise your order.

Savings on Bulk Orders & Twinpacks

Previously, our Bulk Order deals and Twinpacks were presented on our website as separate products. These separate products are no longer available, and you can now find bulk order deals and make savings when adding items to your cart.

For example, if you are adding Oranges 3pc to your cart, you will see the option to ‘Order 1’, ‘Order 2+’, ‘Order 5+’ and ‘Order 6+.’ You will see that the cost per piece decreases with the more items you buy and the savings are presented as a % of the original price. In this example, a packet of 3 oranges costs €3.49 but if you order 5 packets, they only cost you €3.32 each.  All items with savings for bulk purchases will be presented this way.

Build Your Own Box

On our old website, when using the ‘Build Your Own Box’ functionality, you were given the option to add 3 replacements in case of one of your 11 chosen items being out of stock. This was extremely difficult for our packing and procurement teams to manage and it left more customers disappointed then happy.

We have made the decision replace functionality from the BYOB on our new website. Our new systems will mean that a product you chose being out of stock is very unlikely but, in the event that it is, this item will be removed from your order and the out of stock item will be automatically refunded to you at the value you would pay for that item if purchased individually.

New Mini Cart

When you click on the cart icon on our website, a new mini cart will be opened that gives you an easy overview of all the items in your cart. From here you can remove items from your cart using the small rubbish bin item and any new items added to your cart will appear here. If you would like to view your cart as a full screen like you would have on our old website, you can still do this by clicking the ‘View Cart’ button.

Repeat Orders

There are two pieces of exciting new functionalities for repeat orders.

Firstly, you can now view your repeat order up to 6 weeks in advance. This means that if you are going on holidays during the summer or need to take a break from your repeat order for a few weeks, you can simply log into your account and easily pause future orders.

Secondly, you can now have specific items on weekly cycles, other items on fortnightly cycles and once off items all in the same repeat order. For example, you might only need to receive certain grocery items every two weeks, want your fresh produce to arrive weekly and for one week only want to add a seasonal item. This is now all possible with the new repeat order system!

The remainder of the repeat order functionality is the same as the old website for existing customers. Your current repeat order will be available to view on our new website, along with all your account information. We would encourage you to double check it this week to make sure everything you have ordered is correct.

You can always refer to our repeat order FAQs section if you have any questions about how to make changes to your repeat order. You can find this in the dropdown from the ‘About Us’ section on our homepage.

Things that have stayed the same….

Everything else remains the same. There are no changes to your order deadlines or delivery days, our organic fresh produce and grocery offering is as large as ever and our mission as a business has not changed. We are as committed as ever to be the voice of a more sustainable Irish food system, rooted in the principles of organic agriculture.

Thank you so much for being part of this mission and we hope all these positive changes will make it even easier for you to support Irish farmers, to support local produce and to support an organic food system!

Thanks

Kenneth & team