During the week I had a very big decision to make and as with all big decisions it is never black and white. It may seem as you look in from the outside that it is, but rarely when looking in from the outside does one see the whole picture. But having a vision and idea of what is important can help make those decisions a little easier.
We have spent 15 years this May creating a business from nothing. The team and the people who have come and gone over the years have worked hard, and there is no question in my mind that Green Earth Organics would not be where it is today if it wasn’t for these people, the long hours and hard work.
The farm and business have grown a lot over the last 15 years, and we are proud to say that a culture of empathy and respect has also grown. There will always be times when we do not get it right (and no doubt there has been plenty of them, more often than not some would say), but the intention of the business is genuine and pointing in the right direction.
The idea of environmental preservation and respect for our fellow human being has always been right at the heart of what matters here. This can sometimes get stretched when you are faced with the harsh financial pressure of the world of business, and it is true that out in this world the bottom line is all that counts.
We would be forgiven then for thinking that profit and the bottom line is all that matters. But we would be wrong because therein lies the seeds of greed. It is this thinking that has landed the planet in the precarious situation it is currently in.
And yet, it would be extremely naive to think that profit does not matter and that it is all about picking wild-flowers and lying in the long grass. Simply put, without a healthy, profitable business our little community would not exist.
I know, as does anybody who has ran a business (or a household for that matter), that there is constant pressure to succeed and deliver and that at times there can be intense financial pressure. But there can also be times of remarkable reward in feeling satisfied of a job well done or having done your best despite the odds.
Green Earth Organics was born out of the need to do right in the world and love for the land and our vision is pretty simple:
“Using food as a force for positive change by putting the well-being of our environment at the centre of every decision we make. We believe that producing food with respect for nature and for the multitude of creatures we share this planet with is the only way to farm. We believe that we can do this by providing an alternative to the mainstream, by growing and providing healthy sustainable food, by conducting our business in an ethical and sustainable way, with respect for all at its heart.”
We could not do any of this if it were not for your support.
Thank you!
Kenneth
PS We have some amazing, exciting changes to tell you about. We have listened to what you said and have reduced our minimum spend to €30, we have also added FREE delivery for all orders over €100 always – so stock up on your organic groceries with us and get everything you need delivered to your door in one, efficient delivery. Finally, you will see our website has changed and now you can create a regular repeat order and never forget to order again!
