Have you ever felt you just do not fit in, you seem to be going against the grain, that you are different?

This thought struck me as I spotted a lonely white cabbage amidst a sea of black kale today.  Not too dissimilar to ourselves I thought, an outsider, not quite in the right place, definitely not fitting in, being different and not really caring what others think.

Of course, the cabbage is just being a cabbage (and probably not thinking a whole lot about anything, it would be wrong of me to suggest otherwise!), but it started me thinking.  

I continued on my crop walk through the fields and I spotted the most amazing intricate display of spider’s webs on one of our kale plants, it seemed that nature was vibrating and shouting look, look at me I’m doing my thing and I am beautiful.

Nature just works. And we have so little idea of how this amazing and complex interwoven web of life works.  All of the natural world links together and works, it just does, and it is truly amazing. Nothing is forced, it all flows, a natural cycle of life and death, always moving always flowing.

Who are we to impose our will and ideas on this beautiful planet without due consideration for all that we share it with? Who are we to extract all that we can by processes that are clearly exploitive, driven by profit? The price is simply too great and is not acceptable.

When will we realise that our habit of constant and increasing consumption are doing irrevocable damage? That our actions are taking away something beautiful, something we all need to be sane in an increasing insane world and only when it is gone will we notice and then sadly it will be too late.

Some days I get so angry, and I am past caring what people think (I guess age brings certain benefits.) But I am angry, and you too have a right to be angry too with the way we as human beings exploit this gentle and strong and beautiful energy that is our Earth.

We cannot compromise in our decisions, and to an extent this is why, even though I am inextricably linked to the world of business, I don’t have to like it.  Practising mindful, conscious, ethical business in a world that is driven by excessive consumption and low prices is difficult, but it is possible, and we do it. 

We have always committed to growing food in the most sustainable manner possible and only sourcing food from the most sustainable suppliers and paying them fairly.  We have always maintained that this is the only way to farm and to do business.

Like the cabbage in the field of kale we are most definitely outsiders, most definitely the underdog. We have a long way to go, we don’t always get it right, we struggle with the challenges but every day we try a little harder and face the challenges and pain head on.

So, for the sake of our planet let’s get a little angry together and make some changes.

Thanks for joining our movement, let us be the channel for your energy.

Kenneth