Lots of Small Changes

by Kenneth Keavey

Do small changes make a difference?

When I was younger, I believed that by convincing my parents to recycle glass bottles and joining Green Peace that we would make a difference, I was utterly convinced, I never doubted it for a second, I knew the planet was precious and that our changes made a difference.

All young children have a connection with nature and they believe they can do anything, so what happens as we grow up? Why do we lose that sense of value for the natural world that we had as children?

When we started the farm, I believed growing sustainable food would change the planet, and that all we needed was a tractor, some seeds and we would have a successful farm. When we expanded into Dublin, I believed we would finally be able to reach enough people to get the farm and the business running smoothly and start to make a real difference to what and how people eat. At times on this journey, I became disillusioned. The pressure and stress, the financial hardships, the decisions, the fighting to do the right thing when it seemed it was all going against us made me question why we were doing what we were doing. But ultimately, we stayed the course and stuck to our principles.

I am not sure how long it normally takes, but it took (and continues to take) a long time to realise  that no one change in isolation changes anything. Real change and success is built on lots and lots of little things done consistently over time. This is as true for building a new habit as for fixing the planet.

Maybe one by one and little by little all our changes taken together can effect real change. Maybe your choice to plant a tree, to avoid weed killer, or to tell you kids about biodiversity and educate them in the beauty and preciousness of nature contribute to real positive change.

By buying from us you are effecting real change, you are choosing a different way to eat and are supporting serious changes behind the scenes.

On the farm we produce some of our electricity by a 11kW solar panel array on the roof of our packing shed. We farm organically, we grow trees, and hedges and flowers and food. We use paper and compostable plant-based bags, we reuse our boxes, we aspire to zero waste and being carbon neutral.

Your choice to support us means you are one of a community that are choosing a new and better way to eat, you are supporting farming and food for a better planet.

Does it matter? Does it matter that you support a zero-waste circular economy, a sustainable means of growing food and a better food future, does that matter?

Well in my book that does matter, it matters a lot.

Thank you for your support.

Kenneth

PS. Get your orders in for next week here. Fruit and veg boxes, groceries, treats and more – all organic and carefully sourced from sustainable businesses when not home grown.

Vegetable Values

by Kenneth Keavey

What do you think about a major supermarket sending 12 pallets of pineapples (nearly 12,000 pineapples) to waste because they had some blemishes, where is the right in that?

Thankfully, charities such as Food Cloud exist and they stepped in to rectify the situation in this case. If they did not exist where would this food go then?

Fresh food is so devalued by supermarkets, it makes me want to cry! It does not benefit the consumer, we think it does but ultimately it does not. How can a supermarket sell onions for 49c? It is not possible to grow a kilo of onions for 49c.

It is the retailers whether it be Tesco or Amazon that hold the keys to the kingdom, they set the prices, they hold all the power, and we the consumer give it to them. They only care about the bottom line driven by profit. But when the damage is done, when the soil will no longer produce the food, what good will all the money be then?

Did you know that supermarket buying practices force the last few cents from the farmer? New supermarket buyers get targets to improve margins, they go straight to the farmer and demand better discounts. Is it really any wonder that young farmers might be disillusioned with the trade? There is a strike next week by farm workers in Spain demanding fairer working conditions and wages, all of this is driven by our cheap food system.

This practice of selling produce below its value, once unthinkable, makes cheap fresh food acceptable in the eyes of the consumers, and how would we be expected to think otherwise? It is everywhere we look, it has effectively been normalised.

On our farm this year we produced just short of a quarter of a million-euro worth of produce. We broke even, and that is with the farm team working flat out, and having crops grow well, it was a good year. If we had to sell all our produce at supermarket prices, we would have been gone a long time ago, so would the jobs and the people.

Imagine, instead of a race to the bottom, a system that allows for investment in the farms, in the people on the farms, in the biodiversity. A system that does not allow 12 pallets to be dumped because of a blemish on a few pieces, that does not require workers to strike for fair working conditions.

All we need, is to say “no more” to loss leading fresh produce.

I do feel a little better now for getting that off my chest and thank you for listening.

Thank you for your support, thank you for buying our produce, thank you for supporting local jobs, thank you for supporting local food production, thank you for supporting sustainable food production and thank you for sticking with us all year.

You make our farm possible.

Have a magical and safe Christmas.

Kenneth