Loss leaders and multitasking

by Kenneth Keavey

I am sitting here on our tractor at the bottom of the farm as I write. The tractor ironically being the noisy beast it is, is a great place to find peace. There is something highly satisfying about tilling the land.

As much as there is a business to be managed, the luxury of being in the field at least on occasion is something that really grounds and reconnects a person to nature. Whilst margins and spreadsheets and efficiency ratios are all important all of these things can sometimes cloud the real reason of why it is we do what we do.

Don’t pay enough attention to those variables of course and the tiling of the land is nothing but an idle dream. Pay too much attention and you run the risk of getting lost and losing track of “The why”. It was brought to our attention last week by ‘the traveling stoic’ on Instagram that ‘the restrictive practices order 1987 prohibits the sale of grocery products at below net invoice price’ but this law does not include fresh produce! It is deemed permissible to allow loss leading on all things fresh, and that includes you may be surprised to learn not only fruit and vegetables, but also milk, meat, and fish.

All our primary producers are essentially being told: ‘We don’t value what you do and we will sell your produce for less than the price of production.’ This is upsetting on a number of levels, but especially when you consider the time, energy and care each producer puts into their produce. It is demoralising and financially unsustainable. We know we cannot possibly compete with supermarkets.

As I was writing this on my phone, for some mad reason spell check but in ‘cartels’! maybe that is a more apt description of these institutions!Supermarkets can afford to squeeze the producers, they have all the power, they can dictate terms. This approach has led to more and more growers saying enough is enough, and sometimes over the seemingly paltry sum of 5c per piece.

That is a sad situation. Those skills especially when it comes to vegetables as there are fewer and fewer of us are gone for ever. Many moons ago we decided that we would quit supplying supermarkets for good. It was a decision taken in the heat of the moment, which usually are very poor decisions indeed. We were told one Monday morning that unless we reduced our pricing and became responsible for the waste in their stores we should look elsewhere for custom.

I can’t say here what I said then, but we never supplied those supermarkets again. It was rash, but it meant we doubled our efforts at making a successful business of growing our own food and supporting other Irish growers and delivering direct to you, our customers.

We, only with your help are still here today 18 years later and we are thankful for that. I think Emmanuel (our farm manager) may be getting a little concerned now, not having seen our tractor move for some time. Writing and tiling are very difficult endeavours to multitask at! So, I think it’s time to put the phone down and get back to it.

Until next week thanks for your support.

Kenneth

Fabulous bakes recipe roundup

by Simone Kelly

This one is for all you bakers out there. And for not-yet bakers that want to give it a try because, honestly, these recipes are super easy and delicious, anyone can make them! Go on, go on, go on…

From baked oats for breakfast to flapjack snacks to afternoon cakes to dessert, we’ve got it all.

What are you going to bake first?

Enjoy x

Easter Bunny Garlic Knots

by Liz Child

Save this recipe to make over Easter. It’s a crowd pleaser, fun as a starter or part of a buffet. These are so delicious and fun to make with kids. Brush with a blend of butter, parsley and garlic or if you are lucky enough to live near a patch of wild garlic, you could make wild garlic butter for an extra special seasonal treat. We use our favourite Naturli butter to keep it dairy free, have you tried it yet?

Liz x

Ingredients (makes 16)

Pizza dough:

  • 450g flour
  • 7g instant yeast
  • 1 tsp salt
  • 1 tbsp sugar
  • 2 tbsp olive oil
  • 350ml warm water

Garlic butter:

  • 50g butter
  • 2-3 garlic cloves
  • a handful of parsley
  • salt and pepper to taste
  • flakey salt to serve

Method

  1. Start with the pizza dough, it will need time to prove. Measure all the ingredients into a mixing bowl and use a wooden spoon to combine and work into a sticky, stretchy dough. Scrape down the sides and cover the bowl with a tea towel. Leave somewhere warm until doubled in size (this takes around an hour).
  2. When your dough is doubled in size, turn the oven to 200C and flour a clean work surface. Scrape the sticky dough out onto the floured surface and, using your hands as little as possible (this dough is sticky!), use a dough scraper to gather and turn the dough over into a ball. Use the dough scraper to cut the ball into 4 pieces. Then cut each quarter into four additional pieces. You should have 16 pieces of dough now.
  3. Roll each piece into a rope and then fold and twist into a bunny shape (see video). Place all the bunnies onto one or two large, lined baking sheets and cover with a clean tea towel. Leave to prove and almost double in size again in a warm spot.
  4. When your bunnies are ready, pop them in the oven to bake until golden brown (around 15-20 minutes).
  5. Meanwhile blend the garlic butter ingredients together in a small food processor. Or you can mince the garlic and parsley and stir into softened butter and season to taste.
  6. When the bunnies come out of the oven, spoon and brush over the garlic butter whilst it is still hot. Serve on a board or platter with the leftover butter and a sprinkle of flakey salt. Enjoy! 

Spring Veg Vegan Quiche

by Liz Child

Got some guests coming for Easter who don’t eat eggs or dairy? This quiche is the perfect spring centerpiece. Serve with salad and/or roasted vegetables. It’s protein rich, satisfying and so delicious!

Liz x

Ingredients

Shortcrust pastry:

  • 150g flour
  • 75g dairy free butter
  • 3 tbsp cold water

‘Egg’ mixture:

  • 350g silken tofu
  • 4 tbsp chickpea flour
  • 150ml oat milk
  • 3 tbsp nutritional yeast
  • 1 tbsp Dijon mustard
  • 1 tbsp thyme
  • 1/2 tsp turmeric
  • 1 tsp each salt & pepper

Vegetable filling:

  • 1 tbsp olive oil
  • 1 leek, washed & chopped
  • 2 cloves of garlic, sliced
  • 1 scallion, chopped
  • a mug of frozen peas
  • 1 tsp dried thyme
  • salt & pepper to taste
  • grated vegan cheese to top

Method

  1. Start with the pastry. Blend the butter and flour together until crumbly, then add the cold water and keep blending until the pastry comes together into a ball. Press evenly into a flan dish and chill for 20 minutes.
  2. Meanwhile turn the oven on to 175C and prepare the fillings. Blend the ‘egg’ mixture into a smooth batter and sauté the leek with the olive oil, garlic, thyme and salt. Remove from the heat and stir through the scallion and peas. Once cool, mix in the ‘egg’.
  3. Prick the chilled pastry with a fork and blind bake for 10 minutes to set the crust. Then fill with the veg and ‘egg’, top with cheese and bake for another 30-40 minutes until the quiche is set and golden brown on top.
  4. Enjoy in large slices with salad and/or roasted vegetables. Change up the vegetables and herbs in the quiche for any combination you like.

2 Ingredient Chocolate Mousse (Chocolate & Butternut Squash)

by Lou Robbie

Chocolate mousse with hidden butternut squash, we couldn’t wait to try this one!! An indulgent chocolate mousse that is made mostly of healthy stuff sounds too good to be true.

This one pass the test with my kids and the butternut squash went undetected! The mouse is delicious on its own but if you want to give it a lighter texture try folding whipped cream through it, this is how I served it to my kids.

TIP: For a really tasty mousse its important to use a good quality chocolate.

Will you try it?

Lou 🙂

Ingredients:

  • 700g raw butternut squash – peeled and cubed
  • 400g good quality chocolate, chopped (you can use your favourite milk or dark chocolate)
  • Serve with a dusting of cacoa powder, whipped cream or cremé fraichê and toasted hazelnuts or almonds, banana or raspberries would be delicious too

Method:

  1. Peel, deseed and cube the butternut squash. Put it in a medium sized pot cover with cold water. Put on the hob, bring to a simmer and cook until completely soft, 20-30 mins.
  2. Melt the chocolate in a microwave or on a double boiler on the hob.
  3. When the butternut squash is cooked, strain and add to a blender along with the melted chocolate.
  4. Blend until silky smooth.
  5. Pour into a large bowl or individual bowls. Leave to cool on the worktop then transfer to the fridge to set for at least 4 hours, overnight if possible.
  6. Dust with cocoa powder and serve!

A funny story about a lorry and a field

by Kenneth Keavey

Four Guinness Barrels and some scaffolding planks, that was our first makeshift packing table. My dad myself and Jenny used to pack all the boxes and then load them into the back of our small Peugeot partner van. I would head out do the deliveries and the packing week would end with a bottle of wine at about 12am on a Wednesday night, all deliveries done.

Life seemed Simpler then, but our mind often plays tricks on us, remembering the sunshine and forgetting the rain: who remembers summers that were hotter drier and longer when we were kids? (Or were they?).  There was little money for anything, we made do with whatever we had. Jenny was working full time and that was our income.

Our packing week may have finished on Wednesday, but the working week never actually finished. We didn’t have the luxury of somebody to look after quality or packing or the farm, it was all done by us. Now we have great people doing amazing work, the care that goes into the packing each one of your orders certainly puts my early days of packing to shame.

I remember those days of not having a cold room to store our produce and of going out to the local pub carpark to meet the trucks to hand ball and unload some of our bought in produce.

There was one very funny, (well funny now, not funny then) incident where an artic truck came onto our farm, despite insistent communication that there was no way to turn a truck of that size. As I was eating my dinner one evening there was this giant truck parked right outside our house and the delivery driver waving in at me!

The driver decided on his own initiative to turn in our front field, needless to say this monstrous truck got stuck in the muck. Luckily through the kindness and help of two neighbours with very big tractors did we manage to get the truck out of that field.

These were the trials and tribulations of starting out in farming and business and making it up as we went along. But when all was said and done, we did what we did because we wanted to produce and sell sustainable food grown without chemicals, we wanted to do it whilst respecting nature and biodiversity and doing what we could for our planet in our own little corner of the world.

We did that and planted trees and hedgerows and food and got through those first few tough years. It struck me as the bean counters were totting up the figures for last year that although we are bigger now, we are back to the point of having to make difficult decisions to ensure we keep the farm and business afloat.

As Teagasc published another report detailing the pressures facing primary vegetable producers this week, with some farms closing their doors for good, and the amount of land area being farmed for vegetables decreasing due to the financial strain, it makes me wonder when will the value in good healthy fresh food be realised. When will the devaluation of fresh food by supermarkets end, when will they see the “value” rather than the “cost” in healthy fresh food.

As we look to the year ahead there is uncertainty. We are not sure what is to come, nobody is. This is our first ‘normal’ year in three years and for a business and farm it is hard to know what will be thrown at us, but whatever happens we will never compromise on our values.

Thank you for your support.

Kenneth

Cauliflower recipe roundup

by Simone Kelly

Cauliflower doesn’t just taste great, it’s also really good for you. It’s high in vitamins C and K, and is also a good source of folate, which supports cell growth and is essential during pregnancy. On top of that, it’s high in fiber, calcium and potassium.

Here are a few ideas if you’re unsure what to cook with cauliflower. Click on the bold part to go straight to the recipe.

enjoy x

Cauliflower Fritters

by Liz Child

These curried cauliflower fritters are simple to make but taste absolutely incredible! We love them with a lime, coriander and yoghurt dip for lunch, or they make a spectacular side to a homemade curry. The batter is made with chickpea flour, so nutritious and with a gorgeous savoury crunch, it’s the perfect way to elevate the humble cauliflower. Give these a try and let us know how you get on.

Liz x

Ingredients

  • 1 mug chickpea flour
  • 1 tbsp curry powder
  • 1/2 tsp salt
  • black pepper to taste
  • 3/4 mug water
  • 1/2 a cauliflower, finely chopped
  • vegetable oil for frying
  • 1/2 pot natural yoghurt
  • salt and pepper to taste
  • 1 lime, zested and halved
  • a large handful of fresh coriander
  • flakey salt to serve

Method

  1. In a large mixing bowl, whisk the chickpea flour, curry powder, salt and pepper with the water. You should be left with a smooth, fairly thick batter. You can add more water if it needs.
  2. Chop up the cauliflower (include any leaves) and stir through the batter to evenly coat the pieces.
  3. Heat up a couple of cm of vegetable oil in a deep frying pan to shallow fry the fritters in. While it is heating, get a plate ready with a piece of kitchen paper to drain the fritters on after frying. You can also make the dip now too. Zest the lime into the yoghurt and squeeze in half the juice. Cut the other half of the lime into wedges to squeeze over the fritters later. Chop up the coriander and stir through the yoghurt with a little salt and pepper.
  4. Now the oil should be hot and you can fry the fritters in batches. Use a serving spoon to dollop the batter into the hot oil. After a few minutes, when golden brown, carefully turn the fritters and fry the other side. Careful not to splash hot oil on yourself us you turn the fritters. Use a spatular and a spoon to turn and lower the fritters without splashing.
  5. Remove the fritters when they are cooked and place on the kitchen paper to drain. Then keep frying in small batches until all the mixture is used up.
  6. Serve sprinkled with flakey sea salt and lime wedges. Dunk in the yoghurt and enjoy!

Lazy Lasagne

by Liz Child

Craving lasagne but can’t be bothered with the faff? Make this speedy version all in one pan. It’s honestly so so delicious, and really hits the spot. We switch mince for nutritious, affordable, planet-friendly lentils and if we have a courgette in the fridge, it goes in in long thin slices to play along with the pasta sheets. We kinda like how organic and messy these bowls turn out. Want more creamy, béchamel-type sauce? Add swirls of cream cheese or creme fraiche just before serving.

Liz x

Ingredients (serves 4)

  • 3 tbsp olive oil
  • 1 diced onion
  • 4 cloves of garlic, chopped
  • 2 tbsp Italian seasoning (or a mix of herbs you like)
  • 1 tin chopped tomatoes
  • 1 tin lentils, drained
  • 8 lasagne sheets, snapped
  • 1 courgette, thinly sliced
  • salt & pepper to taste
  • cheese & pesto to serve

Method

  1. In a sturdy pan, sauté the onion with the olive oil and a pinch of salt for 5-8 minutes or until it starts to soften.
  2. Add the Italian seasoning, garlic and a generous grind of black pepper. Cook for another minute or two until very fragrant.
  3. Pour in the tomatoes and lentils along with a tin of water. Then break in the lasagne sheets and stir in the courgette slices. Simmer, stirring regularly, for around 10 minutes. If needed, add a splash more water.
  4. Taste and adjust the seasoning with more salt or pepper as you like, then when the pasta sheets are soft, sprinkle cheese and dollop pesto. Serve in bowls and dig in!

Solidarity

by Kenneth Keavey

We all like to feel that we belong to something. At the very least we are all members of the human race, we have a nationality, we are from this county or that. There is of course much more to it than that, and on this day of all days, it seems relevant and right to speak about it.

The great Irish green wave can be seen far and wide on St Patrick’s day, a day when we celebrate being Irish and there are many things to celebrate, and food is certainly one of them.

Ireland is a nation of food producers; you would be forgiven then for asking the question why is it we import more than 70% of our vegetables. There are some pragmatic reasons for this. Next week we will come to the end of our Irish carrots, and we must import to fill the gap, the season is over. Seasonality is a major factor in supply. But when in season there should be no reason not to source Irish vegetables.

The Irish organic vegetable sector is a small niche within the overall Irish vegetable sector, which in itself is small. But there is something that makes the Irish organic sector special.

In my experience the Irish organic vegetable growers that I know are doing what they are doing because they believe in a better food system. They have no interest in putting chemicals on our food, they are interested and actively looking to improve conditions that help biodiversity thrive.  They plant trees, they manage and look after their soil, they are interested in protecting our planet and ensuring that they are doing what they can to mitigate climate change and finally they all want to produce healthy happy food. This I think is a shared and common belief.

Because when it comes down to it, why on earth would anybody start growing vegetables on a small scale in Ireland? Why, when it is impossible to compete with supermarket prices, when it is hard work for little return, there must be a bigger guiding principle.

These growers are opting to take the path less travelled because they believe it is the right thing to do.

The same could be said for you, you may be sitting at home or in your car or wherever you are reading this, you too are choosing a different path. We know it is more convenient to pick up your produce in the supermarket, we know you take the time and make the effort to read our little posts and order from us, some weeks, every week or once in a while.  This makes you part of a community of people that are taking action and making positive changes for our planet, because you value biodiversity and you value eating healthy food.

Earlier this year we planned out our farm, and I wrote about how we have cut back on growing certain crops.  We have passed on the responsibility for producing these crops to others organic growers here in Ireland, we know too that they share our values. At the time this was a difficult decision but now as I look at this in a new light I realise that in essence we are stronger together and that hopefully this small step will lead to a better stronger more resilient Irish organic vegetable sector.

So for the day that is in it, I would like to raise a glass to you for your continued and appreciated support, and to all the other Irish organic vegetables farmers out there, grappling with exactly the same challenges as us, we are all in it together!

Here’s to a greener future!

Kenneth