Something that really annoys me…

by Kenneth Keavey

Something that really upsets me is the fact that supermarkets not only sell fresh produce for next to nothing, but they also reject perfectly good produce, leading to increased food waste.

Have you ever seen a head of broccoli like the one in this video that weighs close to a kilogram and looks a bit wonky on a supermarket shelf? You will not, I think. They will never allow something like that for sale. More than likely the broccoli you get in supermarkets will be imported, will always be 400g, probably won’t be that fresh and will be wrapped in plastic and will usually be sprayed with chemicals and be very cheap. Did you know that a broccoli plant is quite big and will produce just one head in its lifespan? It takes quite a bit to bring a broccoli plant to harvest.  

During the week I had a conversation with our potato grower, Cameron from Battlemountain Organic Farm. We needed to discuss potato pricing, we had a frank discussion and came to a fair agreement for him and for us, one we were both happy with. 

If that conversation had went differently and it could have, then that would have been the end of our relationship and would have caused hardship for his farm.  It would not have been fair, and it is certainly not our way. We are growers and we know a little about the costs and the challenges involved in producing and selling fresh organic produce and believe in paying fairly.

Supermarket buyers take a different approach to paying for their produce and this has led to the decimation of the Irish horticultural industry. Only 2% of farms in Ireland now grow vegetables.

The most recent national field vegetable census showed that the number of field vegetable growers fell from 377 in 1999 to 165 in 2014. That is a contraction of 56%.

But supermarkets want it all their own way, there is few countries where fresh produce is as devalued as it is here in Ireland. It really bothers me, obviously it bothers me because it makes it so difficult to stay in business with this backdrop, but it also bothers me because it undermines our food security and has caused untold damage to our indigenous vegetable industry.

Supermarkets demand the cheapest possible price and the most rigorous specifications leading to hardship for growers. 

It is a broken food system. The funny thing is it would take very little to fix it, what if for example the specification on broccoli was relaxed to be above a certain weight, and if there was a slight increase in the price of the product and that went back to the grower and not to the supermarket, then that would fix a lot.  

Your support keeps us in business and supports not only our own organic farm but many other Irish organic producers too.

Kenneth

Pigs and Plastic

by Kenneth Keavey

In 2018, we said goodbye to plastic for good in our boxes – we were the first company to do that in Ireland. We sourced compostable plant based bags, we launched our ‘Plastic Free’ shopping aisle and we made a commitment to never include any plastic wrapped produce in any of our set boxes ever again. Over the past three years, we have expanded this range, adding lots more sustainable ‘plastic free’ groceries and we introduced a new BULK section of plastic free groceries – even better value.

Supermarkets can’t have it both ways. They maintain their single use plastic packaging; they argue that it prolongs shelf life and therefore it is necessary to reduce food waste, and at the same time they reject perfectly good food on aesthetics leading directly to large amounts of food waste!

The pressure that below cost selling and rejecting produce based on how food looks places on growers can mean that farmers struggle to sustain their livelihoods. There is always a price to pay.

Ironically, the argument for food waste reduction has been used for the continued use of plastic in our food chain, at the very same time that produce not looking the part is dumped! Maybe It is the food system and how we produce and sell food that needs to change?

We used to supply supermarkets and we were told that we had to pay for any produce on their shelves that they did not sell. They also demanded that we lower our prices and stopped ordering until we complied. We pulled the plug ourselves and focused 100% on our home delivery business.

The plastic problem and food waste are issues of our time and as with climate change, they can only be solved by changing our behaviour and by making these issues the very centre of all decisions taken. Our pledge is to do just that.

I will never forget our very first season of growing veg here in the West of Ireland on my grand-dad’s farm. We were told we were mad it could not be done. Others told us that the only way to grow veg was to use a “touch of Roundup” our neighbour wanted to buy the family farm and pretty much laughed at our attempts to learn to grow veg. The local garda called up to see if we were growing strange things! That was 15 years ago.

We have shown it is possible and viable to rekindle a sustainable food production industry in the West of Ireland, to relearn the lost skills of generations and apply them to growing food, but also to innovate and to do it in a truly sustainable way.

Maybe there is hope after all that the bigger issues will be addressed and we can live a cleaner greener future.On food waste there is one thing is for sure: our two pet rescue pigs never complain when they see us coming, they get the truly unusable food and recycle it back into nutrients for the land!

Thanks as always for your support.

Kenneth

PS Reuse is so much better than anything else and we have always championed this, our boxes are the ultimate reusable container. We collect them and reuse them every week.