Pigs and Plastic

by Kenneth Keavey

In 2018, we said goodbye to plastic for good in our boxes – we were the first company to do that in Ireland. We sourced compostable plant based bags, we launched our ‘Plastic Free’ shopping aisle and we made a commitment to never include any plastic wrapped produce in any of our set boxes ever again. Over the past three years, we have expanded this range, adding lots more sustainable ‘plastic free’ groceries and we introduced a new BULK section of plastic free groceries – even better value.

Supermarkets can’t have it both ways. They maintain their single use plastic packaging; they argue that it prolongs shelf life and therefore it is necessary to reduce food waste, and at the same time they reject perfectly good food on aesthetics leading directly to large amounts of food waste!

The pressure that below cost selling and rejecting produce based on how food looks places on growers can mean that farmers struggle to sustain their livelihoods. There is always a price to pay.

Ironically, the argument for food waste reduction has been used for the continued use of plastic in our food chain, at the very same time that produce not looking the part is dumped! Maybe It is the food system and how we produce and sell food that needs to change?

We used to supply supermarkets and we were told that we had to pay for any produce on their shelves that they did not sell. They also demanded that we lower our prices and stopped ordering until we complied. We pulled the plug ourselves and focused 100% on our home delivery business.

The plastic problem and food waste are issues of our time and as with climate change, they can only be solved by changing our behaviour and by making these issues the very centre of all decisions taken. Our pledge is to do just that.

I will never forget our very first season of growing veg here in the West of Ireland on my grand-dad’s farm. We were told we were mad it could not be done. Others told us that the only way to grow veg was to use a “touch of Roundup” our neighbour wanted to buy the family farm and pretty much laughed at our attempts to learn to grow veg. The local garda called up to see if we were growing strange things! That was 15 years ago.

We have shown it is possible and viable to rekindle a sustainable food production industry in the West of Ireland, to relearn the lost skills of generations and apply them to growing food, but also to innovate and to do it in a truly sustainable way.

Maybe there is hope after all that the bigger issues will be addressed and we can live a cleaner greener future.On food waste there is one thing is for sure: our two pet rescue pigs never complain when they see us coming, they get the truly unusable food and recycle it back into nutrients for the land!

Thanks as always for your support.

Kenneth

PS Reuse is so much better than anything else and we have always championed this, our boxes are the ultimate reusable container. We collect them and reuse them every week.

Wonderfully Wonky

by Kenneth Keavey

Last year Joe my son found a potato and I don’t know if I should be alarmed or encouraged by the fact he wanted me to put it “online”. Joe is 7. He found this unusual potato and he wanted everybody to see it and funnily enough it tasted just as amazing as any other potato, but it certainly would not have made it onto supermarket shelves.

Finding unusual shaped vegetables for me is like a bonus, if we harvest carrots and find one that looks like it has two legs, or one like this potato we found last year, then we are delighted. They are funny and unusual and like nature are not uniform. Is there anything wrong with mishappen or “wonky” veg? Absolutely not, they taste the same, they were grown in the same sustainable way. Then why do supermarkets reject pallet loads of them because they do not meet “specifications” of “size” of “shape” or of “visual appearance”? They do, and it is a tragedy of modern times that we feel it is ok to dump food based on appearance.

A recent report on the factors that are most important to consumers when it comes to deciding on whether they will buy fresh produce or not is how it looks. I fault not a single person for this, it is hard not to be conditioned in this manner with our current supermarket led food chain.

A very involved and complex system has been developed to give us picture perfect produce at the lowest possible price. The look of the produce, no blemishes, straight carrots, no knobbly bits, shiny apples, picture perfect tomatoes is one of their major criteria when deciding whether to accept or reject a batch.

The reality of working with nature and growing food of course is that it comes in many shapes and sizes. There is so much beauty to be found in producing food, and not just on the surface, certainly Joe’s potato makes the cut every time in my book.

What is more important? How something was grown, or how something looks?

Here is the thing then, supermarkets make a massive deal about selling wonky veg, eliminating food waste etc but in reality they do very little! There should be “no wonky” veg, no grading out based on how something looks, knobbly bits and all. But that is not the way things are. If all we ever see is clean shiny picture-perfect produce, how will we react when we see something that is different, will we think possibly there is something wrong?

What about dirty veg? We send out our carrots, potatoes and parsnips with dirt on the roots. It makes sense, it keeps the produce fresh and therefore requires less packaging, because we have you, we can do it, we like it, and we get the impression you just might like it too! Please tell us if you do or if you do not!

As always thank you for your support, the wonky veg say thank you too!

Kenneth